New Online Advertising/ Marketing: Widget as a Website

Posted by Sherrie Thai of Shaire Productions.

Skittles was one of the first brands who compressed their site into a widget format. It aggregated content from multiple sites: Flickr (photos), Youtube (videos), Friends (Facebook group) and others. It clearly shows the power of Web 2.0--increasing social interaction in an open-format manner.

Most recently, Zombieland (the new release of Sony Pictures) incorporated this new format for several items. I wonder what will be the next innovation. . .

Inspiration: Where the Wild Things Are Skateboards

Thought these products from Spike Jonze's The Girl Skateboard Company were a great tease for the new live-action version of "Where the Wild Things Are".

Video: Bruce Lee Nokia Commercial

Amazing editing in action for the Dragon himself, Bruce Lee.

Inspiration: The Simpsons Marketing Campaign

The marketing team behind The Simpsons have been hard at work. Going into their 20th season (wow!), their fire is far from diminishing. From the success of the Kwik E-Mart/7-11 takeover and the partnership of Burger King last year for the movie launch, the famous yellow family are still at it again. . . Gentle Giants toy manufacturer has produced the Treehouse of Horror series, while Burger King is looking forward to another partnership. On The Simpsons' website, there's a partnership with Zazzle for seasonal products in honor of Dia de Los Muertos, cleverly titled, "D'oh of the Dead". Click here to check out The Simpsons' (awesomely-designed) site.

Inspiring Commercials & Animation

Like the Superbowl, the commercials that run during the Olympics are just as entertaining--with great storytelling and artistic elements. Here are two of my favorites. . .

United Airlines Commercial "Sea Orchestra" by The Black Heart Gang. Wonderful animation. . .



Two b-ball giants: Yao Ming vs. LeBron James in a Coke ad. Fun visual iconography from both American and Chinese cultures without being overly stereotypical and offensive.