Branding: Logo, Business Card and Web Splash Page

. Posted by Sherrie Thai by Shaireproductions.com

Design: Embroidered 9/11 10th Anniversary Logo Patch

. Posted by Sherrie Thai of ShaireProductions.com





Created this design for FireRescue1 (an editorial site for firefighters) to remember the tenth anniversary of 9/11. Size: 5x5 inches.

Photos: Chinese Lucky Red Envelope Designs

. Posted by Sherrie Thai of ShaireProductions.com











Every Chinese New Year, small red envelopes are presented to the young and unmarried with a little bit of money. The color red symbolizes luck and the practice of giving a red envelope (or "Lycee" in Cantonese) is a blessing for the new year and to ward off evil spirits.

The designs vary from traditional imagery (Chinese characters, old paintings, plants, dragons, various animals) to modern cartoons. Metallic gold ink is normally incorporated into the print as a sign of prosperity.

Inspiration: Korrupt Label

. Posted by Sherrie Thai of Shaireproductions.com



Henry Miyoshi's Korrupt Label highlights unique and interesting hand-screened apparel and patches with a distinct vintage flair. Brilliant stuff from West Oakland!

Inspiration: Lettercult and Fontstruct

Posted by Sherrie Thai of Shaire Productions.




Lettercult is an inspirational site for designers, typographers, and anyone interested in the construction of the letterform.



Fontshop is a free online font creator and editor from Fontshop. Although you can't create a more organic font style (just yet), it's a great design tool to explore.

Artwork: Kings of Cali Ad

Posted by Sherrie Thai of Shaire Productions.

Created this simple design for a hip-hop magazine. It promotes the Kings of Cali, a motorcycle club which sprang out of San Francisco with a strong sense of community and unity.

Inspiration: Flatbed Printing and its Possibilities

Posted by Sherrie Thai of Shaire Productions.

Large format printing has moved beyond papers towards everything from "ceiling tiles, doors, laptop covers, furniture, leather, and wallpaper" (Digital Output, June 2009: Versatile Flatbeds ). Wall murals and glass partitions for exhibits, restaurants, and other environmental displays are a few of the possibilities for the new EFI VUTEk printers due to its flexible ink technology. The world is fast becoming a printable surface.

Cultural Editors

I bought the book Design Your Self by Karim Rashid (fashion and furniture designer) the other day. Some of the things he mentions in the book is pretty common sense stuff (about how to live your life through balance), but there are a few interesting points. He mentions designers as being "cultural editors" and that there are three types of beings: "those who create culture, those who consume culture, and those who don't give a damn about culture."

I do agree that designers can have enormous cultural power to create fads and change the scope of culture. Look at the impact design has had on Apple--from the functional design of the iPod to the silhouette ads (influenced by the 1900 Victorian cuts). From aesthetics to mass consumerism, design not only affects our visual palette, but how we live and the bottom line. Japanese products are indicative of the design culture and the American market of product design has been catching on. Aesthetics sell.

To say that it's only designers who have this power of "cultural editor" may be a bit presumptuous. Society is made up by many different types of people, and everyone can make a ripple in their own way--from academics to artists and everyone else in-between. Passion is what makes people "cultural editors," not necessarily what your line of work is. That passion affects so many things: your outlook on life affects your relationships, demeanor, and the actions you take. I've heard people say that 'work is who you are', but I know plenty of people who can't work in their field that they're passionate about due to external circumstances, or are transitioning into what they love to do. If you have an external passion aside from work, that can provide happiness and a sense of balance.

Blogging Adventures

Hey hey. Thanks for stopping by. This is my very first blog (aka. Public CyberDiary). Let me start off by telling you a bit of myself. My name's Sherrie Thai. I'm the art director of my venture, Shaire Productions, where I produce graphic design and illustration for clients. I also hold down a full-time job as a designer, but in true freelance mentality, I never believed in putting all your eggs in one basket, so I still keep side projects going (it could also be the workaholic in me too). My background is in the fine arts (drawings, glass etchings, lettering, photography and book arts)--self-taught, but have always kept it separate from the commercial design, and it eventually fell on the back-burner. For many years, I've only focused on the commercial aspect of design--mainly for survival--but now, my outlook has become more introspective. The fine arts mentality of "do what you will" has been peeking through more steadily and has fueled me to straddle both commercialism and fine arts expressionism. I've been searching for alternative creative outlets; this blog is one method.

Another is my website. I've been so busy for the last 10 years working away on client projects that I've never had a chance to work on my personal site. Right now, I only have a free site through Coroflot. . . but with more time available, I've decided to concentrate specifically on my website, and although it leaves less time for other things, it's been very fulfilling . . . so stay tuned for an interactive book portfolio in the coming months!

There has been encouraging news within the last couple of weeks that I just can't contain. I was involved with the design of an online eldercare site (AGIS) which has received an Honorary Nomination for a Webby Award this year. Whoohoo! The same day, I received word that one of my photos would be part of a California Tour Guide. I've always enjoyed taking photos, but never thought it would be published. Check it out: Schmap California Events

One of the most encouraging news was a mention in a design tutorial and an inclusion of my sketchbooks. Role of Sketching in the Design Process by Sean Hodge is a discussion on the importance of conceptualizing through sketching. I was honored to have discovered my inclusion in the article, as I wholeheartedly agree with the importance of sketching during the design process. Unfortunately, I've noticed a decline with some designers when it comes to developing ideas on paper. It's not all about having the best and cleanest drawings as it is about working through and developing your ideas. I have tried going straight to the computer to knock stuff out, but I'd have a creative block and struggle with the work for hours. I started changing my routine and spent some time sketching out ideas and noticed I was able to cut down on the production time. Art is about experimentation and experience; conceptualizing at the start helps to organize thoughts in a more linear fashion. I suppose I may be a purist in upholding the design process.

Anyway, hope to update this blog with something new each week. . .