Following the successful Simpsons campaign, 7-11 launched the Wolverine Slurpee promotion for the May 1st release. In the store, you could pick up a new slurpee flavor called Mutant Berry in a customized cup, displaying one of the three mutants (Wolverine, Gambit, and Sabretooth). On the Slurpee site, fans could connect with the profile for updates and provide feedback.
A more in-depth article could be found on CNBC.
